Xinhua Finance Media ("XFMedia"; NASDAQ: XFML) is a leading media group in China with nationwide access to the upwardly mobile demographic. Through its synergistic business groups, Broadcast, Print and Advertising, XFMedia offers a total solution empowering clients at every stage of the media process and connecting them with their target audience. Its unique platform covers a wide range of media assets, including television, radio, newspaper, magazine, outdoor, online and other media assets.

Xinhua Finance Media was founded on November 7, 2005 by Xinhua Finance Limited as a holding company for its China media assets. Xinhua Finance Limited, listed on the Mothers Board of the Tokyo Stock Exchange under the ticker 9399, is an integrated service provider of financial information products focused on China's financial markets and international financial markets. Xinhua Finance Media acquired several companies from its parent and has grown significantly since its founding. The Company is registered in the Cayman Islands.

Xinhua Finance Media is headquartered in Beijing and has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong.
Our Principal Address is:
Rm 2201, 22/F, Tower D
Central International Trade Center
6A Jian Wai Avenue, Chaoyang District
Beijing 100022, China
Tel: +86-10-8567-6000

As of May 31, 2008, we had 1,476 full-time employees.

Xinhua Finance Media is a subsidiary of Xinhua Finance Limited (XFL), China's premier financial information and media service provider. XFL is listed on the Mothers Board of the Tokyo Stock Exchange under the ticker 9399, and owns 35.7% of the equity and 84.8% of the voting rights of XFMedia.

The shares held by XFL are class B common shares, which have ten votes per share, compared with one vote per share for our class A common shares, giving XFL effective control of approximately 84.8% of the voting rights. The dual-class common share structure was created to accommodate the regulatory landscape of China's media sector.

Xinhua Finance Media has no tie with Xinhua News Agency. The agency is one of the long-term partners of our parent, Xinhua Finance Limited.

Xinhua Finance Media generates revenue principally by selling advertising on broadcast and print distribution platforms; selling advertising space in newspaper and magazine pages; selling television programs; providing advertisement production services; and selling research services.

Xinhua Finance Media has developed a unique, integrated media platform and operates our businesses along three business groups, Broadcast, Print and Advertising. In doing so, we serve the following constituencies: advertisers and marketing services customers; TV, Radio and Print audiences; television stations or channels; and research customers.

Strategic acquisitions are a key part of XFMedia's growth strategy. The Company plans to pursue acquisitions and relationships that fit with current core competencies and brands. Management has significant experience in identifying, executing and integrating acquisitions in China and achieving ongoing growth through acquisitions. We will continue to make every effort to ensure that recent and future acquisitions are successfully integrated into our operations in order to maximize the potential of these acquisitions.